Postcode publishing, ultra local publishing, hyper local publishing they’re all terms used to describe a fast emerging area of the media sector whereby publsihers are seeking to drill down the targeting of their titles.
In the case of ViVo Magazine we have coined the term ‘Postcode Publishing’ (or posh postcode publishing) as it best describes the business concept behind the ViVo media offering.
ViVo’s ambition is to provide media products which reflect the quality and standards of national publications but cater, very directly to readers within ultra local circulation areas.
Our definition of ultra local drills beneath county level, beneath town level and even beneath district level. Our circulation areas are within postcode areas. We produce titles for consumption within villages and wards which typically number no less than 800 homes and no more than 7,500.
Run your own ultra local edition of ViVo Magazine
